Pocket Caviar
Chicago-based video production team Pocket Caviar gained recognition for their comedy shorts and collaborations but needed a cohesive brand identity to elevate their success into a sustainable entertainment business. Drawing inspiration from the founder's passion for '90s film, gaming and physical media, we developed a nostalgia-driven identity system centered on a retro logo and time capsule aesthetic reminiscent of classic home entertainment. The new identity, complete with social media templates and a comprehensive brand guide, positioned Pocket Caviar to expand their portfolio, attract larger opportunities and kickoff their next growth chapter.
Client
Pocket Caviar
Industry
Production
Expertise
Brand Strategy, Brand Identity, Graphic Design
WUAW helped us unify our vision providing us with an array of tools to help market our brand. I’m truly grateful for the attention to detail and collaboration throughout this process. The end result is a design the whole team is really proud of.
Alex Barontini
Founder