La Carne Asada 2
Following their successful debut in Chicago's indie comedy scene, La Carne Asada sought to elevate their sequel through a comprehensive rebrand that would position them among the city's premier comedy productions while authentically reflecting their unique voice. Drawing inspiration from the Mexican card game Lotería and SNL's cast portraits, we developed a vibrant brand identity featuring a new logo, social media templates, digital and print materials plus professional photography. The rebranding proved highly successful - La Carne Asada 2 became a marquee production with sold-out runs, multiple Chicago Latino Theater Alliance (CLATA) awards and opened the 6th annual Chicago Latino Theater Festival (Destinos) establishing new benchmarks for Latin entertainment across Chicago.
Client
Vanessa Garcia Productions
Industry
Entertainment
Expertise
Brand Strategy, Brand Identity, Graphic Design
Credits
Roxanne Liliana Garcia (Photography)
WUAW helped us look the part and supported us with promotion. They created a recognizable brand that I’ll always be grateful for. Not only did it bring success to my shows, it helped put my name out there as a director and producer. Thank you!
Vanessa Garcia
Director, Writer, Producer