UNIDOS

UNIDOS emerged to address the lack of alternate platforms for Hispanic architecture, engineering and construction (AEC) professionals in Chicago. To establish the organization as an influential community voice, we developed a brand identity centered on the concept of "building together" - reflecting both their name (Spanish for "together") and mission. The design is anchored by a "U" puzzle logo, warm colors and bold type balancing both authority and approachability. This identity system, implemented across their website and marketing materials, proved immediately successful accelerating membership growth, securing founding sponsors and enabling UNIDOS to achieve its goal of becoming an industry leader in Chicago's AEC landscape.